Fetch Rewards

Fetch Rewards is a mobile rewards app that allows users to earn points by scanning receipts from grocery stores, restaurants, and retailers. These points can be redeemed for gift cards to top brands, making everyday shopping more rewarding.

Project Goal: The goal was to increase email engagement—boosting CTR, open rates, and app redemptions—by delivering targeted email communications. Each email campaign was strategically segmented based on user behavior, including new shoppers, past brand purchasers, and users who scanned receipts featuring partner brands.

Project type: Marketing Communications for Fetch Rewards partners