Your Mocktale is blending as we speak.

I help CPG, Food & Beverage brands craft juicy, hilarious and brilliant brand strategy and copy.

Whether you need a full-blown brand makeover or a few a la carte copy tweaks, I’ve got the perfect recipe.

You’ve Built Something Incredible—So Why Isn’t It Taking Off?

You have a world-class product. The kind of thing that belongs in the hall of fame of innovation—like the Singapore Changi Airport, a Four Seasons suite, or the first iPhone reveal.

But instead of your brand commanding the attention it deserves, it’s getting overlooked. Not because your product isn’t amazing, but because your messaging isn’t matching its greatness.

Want the Good News or the Bad News first? The bad news?

In today’s market, a great product isn’t enough. The business world is noisy, and brands that blend in fade into irrelevance—no matter how good they are. I mean it’s a $5 million industry for a reason.

The good news? That won’t be you. Because I specialize in turning brands into household names. I’ll help you craft messaging so sharp, so full of personality, that people won’t just want your product—they’ll need it.

Signature Sip

Brand message & strategy copy

Starting at $2450

You need to find out what your customers like and how to speak to them. But first, Who are you?

"The Signature Sip," our comprehensive branding and messaging service designed to craft a compelling narrative that resonates with your ideal customer.

This package blends strategy with creativity to deliver a distinctive brand identity that captivates and converts.

    • Brand story 

    • Brand personality 

    • Mission statement, tagline, vision statement

    • Core values 

    • Customer Archetype

    • Competitor analysis 

    • 1 round of revision 

    • 90- minute kickoff call 

  • 3-4 weeks

Top Shelf

Brand messaging + Web Copy

Starting at $6300

Top Shelf is a premium copy service designed to elevate your brand and also convert visitors into loyal customers, driving business growth.

I get it, you want to spend more time with me. This package is perfect for keeping brand messaging consistent across all marketing material.

Top Shelf is an all-inclusive copy service designed to meet all your needs. This comprehensive package includes everything from our Signature Sip and, plus expertly crafted content Web Copy.

    • Signature Sip package

    • 5 SEO optimized pages

    • Questionnaire

    • Market Research

    • Wireframe or Collab with Designer

    • 90-minute kick off call

    • 2 rounds of revisions

    • 1 hour final call review

  • Add on:

    • Email, In-app or Push notifications

    • Packaging

    • Ad copywriting

Taste Tester

Brand Messaging Audit

You have a great Mocktale, but you need a taste tester?

Oh this is my jam.

I’ll take a look at your brand story and personality and we’ll refine it together. This a 75 minute video call paired with feedback, action steps and the perfect recipe to create the perfect Mocktale.

Your online lurkers will know become regulars.

    • Market Research

    • 75- minute video website copy audit.

    • Mini competitor analysis

  • Time line varies

Make your own Mocktale

Custom Copy package

Don’t see what you are looking for? Don’t worry, we'll work together on a package that works best for your needs.