Graza ain’t playing fair

Graza has Crisco shaking in their boots.

Frizzle is their new line of frying olive oil. This brand has been such a change agent in the CPG world. From making branding sexy again to turning staple household items into kitchen countertop decor.

What makes this launch stick out to me is their preview of a jug sized frying olive oil. In my opinion, this is their soft launch into the food service industry. I mean can you blame them? The literally made olive oil sexy. Cooking oil has turned into almost an elitist item in your home becasue of Graza. Can you really blame them wanting to conquer B2B?

I usually focus on brand copy, but this new launch has my hyped. They continue to push the envelope and leave a major impact in CPG.

I’m here for all of this.